Vice President, Marketing

St. Louis Park, MN
Full Time
Marketing
Executive

Points North is looking for a Vice President, Marketing to join our growing team! You will oversee all aspects of our marketing strategy, with a strong focus on leadership, product marketing, partner development, and demand generation. You will lead a cross-functional team, working closely with product, sales, and executive leadership to develop and execute integrated marketing plans that elevate our brand, drive customer acquisition, and expand our partner ecosystem.  

What You’ll Be Doing:

  Leadership:  

  • Lead, mentor, and inspire a high-performing marketing team, providing guidance and fostering a culture of collaboration and innovation  

  • Work closely with executive leadership to align marketing strategies with broader business goals, ensuring marketing initiatives contribute to company growth  

  • Develop and manage the marketing department budget, ensuring resources are allocated effectively to meet objectives  

  • Form a dynamic collaborative partnership with sales teams to support demand creation and increase in MQL and SQL performance. 

Product Marketing:  

  • Own the development and execution of multi-product marketing strategies, positioning, and messaging that resonate with target audiences  

  • Lead go-to-market strategies for new product launches and feature releases, ensuring clear communication and alignment with sales, product, and customer success teams  

  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation  

  • Collaborate with product teams to provide customer insights and feedback that inform product development  

  • Drive Branding  

  Partner Development:  

  • Drive the development and execution of strategic partner marketing programs, focusing on expanding and nurturing key relationships  

  • Create co-branded campaigns, joint value propositions, and partner enablement tools to support the sales and growth of our partner ecosystem  

  • Develop and manage partner marketing communications, ensuring alignment with both internal and external stakeholders  

  • Identify new partner opportunities and work collaboratively to create joint marketing strategies  

  Demand Generation:  

  • Oversee the creation and execution of demand generation programs to drive qualified leads and opportunities through various channels, including digital marketing, content, events, and more  

  • Develop and implement targeted campaigns that support lead nurturing, customer acquisition, and revenue growth, through SEO, paid search and driving our pilot outbound campaign 

  • Leverage analytics and performance data to optimize campaigns, increase ROI, and improve lead conversion rates  

  • Work closely with sales teams to ensure alignment between marketing-generated leads and sales efforts  

We Are Looking For:

  • Collaborative, strategic, innovative, and solution-oriented mindset 

  • Strong understanding of digital marketing, partner marketing, and lead generation strategies  

  • Business leader with executive presence and high EQ 

  • Ability to debate and align to make key companywide decisions 

  • Excellent communication, presentation, and interpersonal skills  

  • Ability to collaborate effectively with cross-functional teams and senior leadership  

  • Data-driven mindset with a passion for analytics and continuous improvement  

  • Experience in running large-scale product launches and campaigns  

  • Proven ability to drive partner growth and manage relationships in a partner ecosystem  

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent, relevant experience   

  • 8+ years of experience in marketing, with a proven track record of successful leadership, product marketing, partner development, and demand generation  

  • Experience in B2B marketing within a SaaS organization, plus if within FinTech/Payroll/HCM organizations  

  • Experience with marketing automation platforms and CRM systems, plus if with Hubspot   


At Points North, we believe that taking care of our team is the foundation of our success. That’s why we’ve created a benefits package designed to support you both personally and professionally. We offer comprehensive medical, dental, and vision plans with 70% of employee premiums paid, to keep you and your family healthy. Our retirement savings plan, with employer matching contributions, allows you to plan for the future. Our time away programs include PTO, paid holidays, and volunteer time off so that you can take time to recharge and give back to what matters to you. Points North believes in investing in our people for the future, growth opportunities and professional development are encouraged and supported.  

At Points North, you’ll find a dynamic and growth-oriented workplace where your contributions make a real impact. Ready to join our team? Apply today to take the next step in your career!  

Share

Apply for this position

Required*
Apply with
We've received your resume. Click here to update it.
Attach resume or Paste resume
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*